Marketing platform player Fiksu secured $10 million in ‘mezzanine’ debt funding from the Silicon Valley Bank, which it plans to use to expand its business globally and develop its mobile ad technology.
Its Programmatic Mobile Demand Platform, which optimises mobile ad targeting and campaign performance, has driven more than one billion client downloads in the space of nine months.
The platform analyses data from 3.3 billion app installs and 4.7 trillion marketing events, across 1.7 billion devices. Users include Coca-Cola, Disney, The New York Times, Dunkin’ Donuts and Groupon.
The company announced in August that it had exceeded $100 million in annual revenue. It has added 100 employees to its workforce this year to bring its headcount to almost 300.
Recently appointed Fiksu CFO Kenneth Goldman said 2014 has been “a banner year of domestic and international growth, marquee customer wins and unprecedented revenue milestones” for Fiksu.
He added that the financing will enable the company to “continue to capitalise on the burgeoning market opportunities,” with the Silicon Valley Bank partnership promising to help the company reach its “expansive growth goals”.
Fiksu is doubling office space at its Boston head headquarters as well as in New York, Chicago and Los Angeles. It also has a presence in San Francisco, as well as London, Singapore, South Korea, Japan and Finland.
Fiksu previously benefited from rounds of equity funding from Qualcomm Ventures and Charles River Ventures.