Airpush, which describes itself as the “second largest ad network for Android”, said it had paid developers more than US$2 million during July alone, stating that this “represented the largest and most productive month yet”.

The figures were released as the company unveiled a new version of its software development kit, which it said “brings with it the industry’s most advanced mobile advertising capabilities”.

The headline feature of SDK5.0 is said to be SmartWall, a new interstitial mobile ad format which dynamically optimises between multiple sub-formats. It determines the optimal full-page ad format to display in real-time, based on yield, network connection type, and other parameters – Airpush said that in testing this has delivered “significantly higher CPMs than other leading full-page ad formats”.

The company also said that to tackle the issue of device fragmentation in Android, the SDK includes “deep integration” with app monitoring and crash analytics platform Bugsense. This exclusive deal is said to enable developers to “roll out and sustain stable products and their subsequent updates”.

The release has also been planned to coincide with the recently revised Google Developer Policy, as well as guidelines from mobile security company Lookout.

Asher Delug, founder and CEO of Airpush, said: “The mobile community is made up of developers who need to generate real revenue from their products so that they can continue to innovate, advertisers who want to interact with their audience in a targeted way and consumers who consistently ask for relevant and exciting offers in order to improve both their mobile and real-world lives.”