Nokia has launched Life +, which the company says offers a richer, web-based version of its existing service of the same name via its Nokia Xpress Browser. Life + is supported by a number of handsets including the newly announced Nokia Asha 308 and 309, two mid-market touchscreen phones.
The updated service, whose content covers health, education, information and entertainment, is available as a free web app in 18 countries around the world. It is currently available in English with two services, one of which is Live Healthy offering consumers tips about nutrition, hygiene, fitness and prevention of common illnesses. Later this year, local versions of Nokia + will be available in China, India and Indonesia.
The company’s Life service needs to keep up as users in emerging market graduate from primarily text-based communications to web-based services.
Nokia’s Dr Arun Gowda was recently interviewed by Mobile World Live about how the company is reworking the business model of its Life service.