LIVE FROM GSMA MOBILE WORLD CONGRESS 2014: Huawei entered the wearables fray with its TalkBand smartband, which it launched in conjunction with its MediaPad X1 phablet. Along with a number of other new product announcements, the company also touted its LTE credentials.

The 7-inch Android-based MediaPad X1 has a 1.6GHz quad-core processor and a 13 megapixel rear facing camera and supports both TD-LTE and FDD-LTE technology.

The TalkBand pairs with the X1 via Bluetooth and provides health and fitness data as well as the ability to conduct phone calls with a detachable earpiece.

The MediaPad M1 is set to cost €399, with the TalkBand at €99.

As well as the MediPad X1 and TalkBand, the company announced a new smartphone, the Ascend G6, and an 8-inch tablet, the MediaPad M1.

The Ascend G6 is aimed at the 18-30 mass market and has a number of new features to enable greater sharing of content. It includes an 8 megapixel rear-facing camera and 5 megapixel front-facing camera and is powered by a 1.2GHz quad-core processor.

The MediaPad M1 has a 1.6GHz quad-core processor and is just 7.9 mm thick.

The smartphone and larger tablet will be priced affordably, with Ascend G6 costing €249 and the MediPad M1 coming in at €299.

The fifth device to be announced was what Huawei claims is the world’s fastest mobile broadband hotspot, the E5786.

Across all the devices launched, Huawei emphasised slim and light design, improved battery life and better sharing capabilities.

The company also touted its position in providing LTE technology both in terms of network infrastructure and mobile devices, along with its strategic transformation into an international brand.

EVP for Huawei Consumer Business Group, Colin Giles, said that the company is becoming “less of a product and technology company and more focused on consumer experience”.

“4G can really enhance the user experience. Huawei is in a strong position to capitalise on that,” he added.