Vodafone ramps up UK broadband efforts

Vodafone ramps up UK broadband efforts

12 OCT 2015

Vodafone UK widened availability of its UK broadband services, having previously targeted its existing customers, bundling a twelve-month Netflix subscription to sweeten the deal.

The company said its “business-grade” network passes 22 million premises, offering broadband speeds of up to 76Mb/s. Prices are still discounted for Vodafone customers.

Vodafone began offering its broadband and home phone services in August, as it looks to battle the bundled propositions offered by rivals – and with the combined BT/EE set to form a strong rival.

Indeed, Vodafone Group had been holding talks with cable company Liberty Media about a possible exchange of assets in markets thought to include the UK, although this has – at least in the short term – fallen flat.

Features of Vodafone’s service include a router which allows specific devices to be prioritised in terms of connectivity, and family controls to manage when Wi-Fi is available to specific devices.

“Our customers are loving the fact that they can control their home broadband from their smartphones and tablets. With the introduction of Vodafone home broadband combined with our ultrafast 4G, Vodafone is now well positioned to satisfy all of our customers’ connectivity needs, both at home and on the go,” Cindy Rose, consumer director at Vodafone UK, said.

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Steve Costello

Steve works across all of Mobile World Live’s channels and played a lead role in the launch and ongoing success of our apps and devices services. He has been a journalist...More

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