EE revises UK LTE pricing for second time

EE revises UK LTE pricing for second time

23 JAN 2013

UK number-one operator EE has tweaked the pricing for access to its LTE network for the second time, after upping data allowances in November.

The operator announced a range of promotional entry-level plans for its 4GEE services that will be offered from 31 January until 31 March.

For a monthly fee of £31 customers can receive unlimited UK calls and texts and 500MB of data on a 24 month contract. The contracts also include discounts on LTE-enabled phones such as the HTC One SVTE and Nokia Lumia 820. A 12 month plan is also available for £41 per month.

There is also a new 20GB “super-user” plan, priced at £46 per month for a SIM-only 12 month plan. The plan addresses less than 1 percent of 4G customers who want to use more data than the current 8GB maximum. This price will only be offered until 28 February.

The bundle is also available for £61 per month on a 24 month plan for customers who also want a 4G handset. There is also a SIM-only 12 month plan for 8GB of data for a monthly fee of £41.

EE is the only UK operator currently offering LTE services to customers after regulator Ofcom allowed it to repurpose spectrum it already held. O2, Vodafone and 3 have to wait until an auction of 4G spectrum due to take place early this year.

However, the operator is yet to release figures on the number of customers that are using its 4G network, which launched in October last year.

EE increased the amount of data that its UK LTE customers could use in November, less than a month after the launch of the 4G service.

As the only operator currently offering LTE in the UK, the move to offer more data suggests EE’s original pricing strategy saw limited uptake.

EE said the LTE network will be available in 35 towns and cities by the end of March.

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Tim Ferguson

Tim joined Mobile World Live in August 2011 and works across all channels, with a particular focus on apps. He came to the GSMA with five years of tech journalism experience, having started his career as a reporter... More

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