LG set to launch “specialist” smartphones at MWC

15 FEB 2016

LG Electronics will unveil its “specialist” X Series at MWC 2016, which it described as a “new series of smartphones developed to offer customers a unique user interface by offering one exceptional feature at a price that rivals mid-range smartphones”

The first two models – X cam and X screen – target customers “who do not want or need all the bells and whistles that come with today’s high-end phones but still desire a great camera or advanced display”.

X cam features dual rear cameras (13MP and 5MP), which it said delivers the most advanced camera experience in a mass-tier smartphone. Using LG’s bendable glass, the front has a curved finish.

X screen features an always-on 1.76-inch secondary display, a feature previously seen on the vendor’s premium V10, coupled with the 4.93-inch main display. It said that the second screen enables users to access app shortcuts, answer calls, and view notifications, without needing to turn on the main display.

“At LG, we think there’s room for devices that do one thing very well and that customers shouldn’t have to pay for features that they don’t want,” said Juno Cho, president and CEO of LG Electronics.

X cam also features a 5.2-inch FHD display, 8MP front camera, and is powered by a 1.14GHz octacore processor with 2GB of RAM and 16GB of storage.

X screen has 13MP rear and 8MP front cameras, powered by a 1.2GHz quadcare processor with 2GB of RAM and 16GB storage.

Both run Android Marshmallow, and include LTE support.

The devices will be available in Asia, Europe and Latin America from next month.

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