HTC announced November sales figures which indicate that it is heading toward its targeted Q4 sales growth, after a slow start to the traditionally lucrative quarter.
The company announced November 2014 sales of TWD16.93 billion ($544.8 million), up 7.49 per cent month-on-month, and up 9.43 per cent year-on-year. It had previously announced a slow start to the period, although this was not unexpected.
In its last results conference call, Chialin Chang, CFO of HTC, said that the company is looking to a strong Q4 to “provide an indication that it’s our intention to grow again”.
HTC is forecasting Q4 sales in the TWD43 billion to TWD47 billion range. With October and November sales of TWD32.7 billion, that means the company needs December sales of just TWD10.3 billion to hit the low-end of its guidance – it has seen monthly sales above this since March 2014, and recorded sales of TWD12.4 billion in December 2013.
The picture is a little more bleak when it comes to the year-to-date, impacted by HTC’s slow start to 2014. Cumulative sales for the eleven months stand at TWD172.7 billion, compared with TWD190.97 billion in the same period last year.