BGR published images of what it claimed is Amazon’s anticipated smartphone, which (unsurprisingly) looks a lot like an iPhone.

It was mooted that the device will feature a 4.7-inch screen with 720p resolution, quadcore Qualcomm Snapdragon processor, and have “six individual camera modules”.

It will feature a “novel interface with 3D effects”, BGR said, enabled by four front-facing cameras that track the position of the user’s head in relation to the device screen.

It will run a forked version of the Android OS, similar to that used in the Kindle Fire tablet, and use Amazon’s own app store for content distribution.

This will be supported by a service plan called ‘Prime Data’, and while it is not clear what this is, it has been suggested it will see some content bundled with connectivity – possibly similar to AT&T’s Sponsored Data efforts announced earlier this year.

It has also been suggested that the device will be joined by a cheaper sibling later in the year, which will sell at a “very competitive retail price”.

According to reports last month, the device could reach the market in the second half of 2014. Supply chain analysts have suggested that mass production could start imminently, with several million units shipping this year.