Study: Virtual sales accounting for 80% of ARPU on iOS apps - Mobile World Live

Study: Virtual sales accounting for 80% of ARPU on iOS apps

18 OCT 2010

New analysis by Flurry reveals that the sale of virtual goods within mobile apps is already generating more revenue than display advertising on Apple’s iOS platform. This study was conducted using data collected from a sample of leading iOS social networking and social gaming applications, with a combined reach of 2.2 million daily active users. It found that during 2010, revenue has increasingly shifted from advertising to virtual goods sales, and that virtual goods now account for 80 percent of apps revenue (ARPU).

Author

Mobile World Live

Mobile World Live is the online service dedicated to providing the mobile industry with daily news coverage & analysis of the biggest global market developments.

Read more

Related

Tags