Samsung has unveiled four new Android-powered Galaxy smartphones as it looks to compete more effectively with other Android devices, while also detailing a new naming convention for its device portfolio.

All of the new phones run on the 2.3 Gingerbread version of the Android platform and follow Samsung’s new naming convention which divides them into five different classes: Super Smart (S), Royal/Refined (R), Wonder (W), Magical (M) and Young (Y).

The Galaxy W packs a 1.4Ghz processer with 14.4Mbps HSDPA connectivity and a 3.7 inch touchscreen. It also features the Kies Air app which allows users to control their phone from another device and track its location if they misplace it.

The more business-focused Galaxy M Pro (pictured) features a qwerty keyboard in addition to its touchscreen and optical track pad. The phone uses a 1Ghz processor includes various business applications including Exchange Active Sync, Sybase Afaria and Cisco Mobile and WebEx.

The Galaxy Y has a slightly less powerful 832Mhz processor but features the Swype text input technology and Samsung’s TouchWiz UI. The Galaxy Y Pro is the Galaxy Y’s more serious sibling coming with a qwerty keyboard and additional business-related features such as the ThinkFree mobile office software, which allows the editing of Office documents.

Looking at the new model names in more detail, Super Smart devices are Samsung’s halo smartphones, just above the R premium phones which "combine performance and productivity". The W phones are "high quality, strategic models", M the high performance but more keenly-priced devices and Y, the entry models for emerging markets and younger users. More specific functionality is signified by additional monikers such as Pro, Plus and LTE.

“As we continue to expand our successful portfolio of Galaxy Family Android devices, we have introduced steps to ensure these products are easier for customers to identify,” said managing director for Samsung UK mobile, Simon Stanford.