mocoNews.net has reported that Research In Motion (RIM) is in the process of updating its BlackBerry App World proposition, introducing a number of new features to the store. The headline change in BlackBerry App World 2.0, which has just emerged from a “beta” pilot, is the fact that RIM is set to take a greater share of the revenue for itself, reducing the amount paid to developers. The company is shifting to the 70/30 revenue spilt which has become something of an industry standard, in place of the somewhat more generous 80/20 it had been offering. It was suggested that the company is now working with m-commerce enabler Bango to improve its BlackBerry App World billing processes worldwide, and that any fees due to the new partner will be covered from RIM’s newly-increased share of sale revenue.

More positively for developers, the company is set to add support for additional payment options to BlackBerry App World, including credit card and carrier billing, which should make the purchase process easier for customers. Previously BlackBerry App World only supported payment via PayPal, which may not have appealed to potential app buyers who do not already have PayPal accounts. mocoNews.net said that AT&T will be the first operator to support on-bill application purchases. BlackBerry App World will also support US$0.99 and $1.99 per app price points, down from the previous minimum of US$2.99, and new sections have been added to the storefront to enable customers to more easily locate products. It also gains support for QR barcodes, to enable customers to locate applications from barcodes included in marketing material.