LG said it will begin standardising user experience features introduced with its latest flagship smartphone – G3 – across “most” of its mid- to entry-level smartphones and tablets launched in the second half of this year.

The company said it has been “actively working to provide a consistent and uniform user experience across its entire mobile product lineup”.

Among the features that will be employed more widely is a simplified camera interface that displays only the most frequently used features; and smart keyboard, which is said to reduce input error by up to 75 per cent by tracking and analysing typing habits in order to “know” what words are intended.

“With the basic principles of the G3’s UX features rooted in making complex technologies simple and convenient, our goal was to provide customers with a user experience they genuinely need and want,” said Jong-seok Park, president and CEO of LG’s Mobile Communications unit.