Danske Bank, a leading Danish financial institution, has integrated m-commerce platform PowaTag into its popular app, which has more than two million users in its home market.

The bank’s free MobilePay app enables P2P money transfers and purchases via smartphone both in-store and online. The PowaTag-based feature will go live within the app this summer.

The PowaTag integration enables users to pay for goods via PowaTag codes placed within print, broadcast and out-of-home advertising. The vendor has partnerships with more than 1,200 companies, including L’Oreal USA, The Big Issue Foundation, Best Western and Minto.

MobilePay users will be able to use PowaTag when they are travelling abroad and not just when they are at home in Denmark.

“The Danish people are incredibly switched on to the huge potential of mobile payments, as demonstrated by the fact that two out of three smartphone users now use our solution. With PowaTag we can over time take MobilePay to the next level with a new set of services. The speed and convenience of PowaTag make it an ideal fit with the services that have made MobilePay so popular,” said Mark Wraa-Hansen, head of the MobilePay division in Danske Bank.