Dow Jones Newswires reports that comScore has unveiled a US$24 million purchase of the products division of a company that analyses customer behaviour for mobile operators, bolstering the provider of Web-measurement services’ involvement in mobile platforms. The purchase of Nexius’ Xplore family of products will add US$4 million to comScore’s 2010 revenue and boost earnings. In 2009, comScore had US$127.7 million in revenue.
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