The company behind mobile messaging app Tango has signed its first six game developer teams from China, Sweden and the US as part of the company’s $25 million Global Games Fund.
The fund will give developers like Falafel Games, focused on creating games for the Middle East, and Sweden’s Planeto, which is working on a trivia strategy game, the chance to participate in a new game distribution model. The third developer named today is San Francisco-based Shiny Shoe Games. All three are said to be close to soft-launching their titles with Tango. The other three developers were not named.
The model will enable top-performing games to receive promotion through additional, off-platform marketing channels rather than limit distribution efforts to premier real estate within the Tango app.
Within the app, game developers will be able to potentially reach Tango’s 250 million members through native ads, chat notifications and Tango Channels, as well as being listed as a feature game.
“The developer partners we’re announcing are a testament to the high calibre and diversity of teams that we’re working with. This is exactly what we were hoping for and we are excited to start launching great mobile games on the Tango platform,” said Jim Ying, Tango’s vice president of games publishing.
“To help drive the growth in our games business, and to provide the best support for our game developer partners, we’ve tripled our in-house games publishing team,” he added.
The Global Games Fund launched in July 2014 at Casual Connect in San Francisco and received more than 200 applications from developers.
In August, it was reported that Tango was in talks to secure investment that would value it at around $1.5 billion.
Tango also launched a standalone product in September that can be used to send and receive photos with attached music clips.