Spotify is partnering with dating app Bumble “to help people make more meaningful connections with music taste in mind”.
Rolling out over the next few weeks, users can connect their Spotify account to their Bumble profile to showcase the artists they listen to most.
“This integration not only gives Bumble users a peek into the music preferences of their potential connection, but also provides an easy conversation starter,” Spotify said.
Bumble sets itself apart by being a “female-led” dating app. After two people mutually opt in to connect with each other, they’re added to each other’s ‘hive’ of connections. Then, the woman always makes the first move, and if she doesn’t say something to a new connection within 24 hours, that connection disappears forever.
Men can’t start a conversation with female users, but can show special interest in a match by requesting to remain in queue for an additional 24 hours, but they can only do this with one connection a day.
Last week, Daniel Ek, co-founder of Spotify, which has yet to post a profit, said he has no plans of selling the company.
“My selfish ambition with Spotify is just trying to show … that we can create one of those super companies here in Europe,” he said.