Sport-focused titles have seen usage increase at a much faster rate than apps in general, according to the latest report from analytics provider Flurry.

Flurry found that time spent in sports apps increased by 210 per cent between August 2013 and August 2014. This compared to the overall time spent in the 580,000 titles measured increasing by 65 per cent over the same period.

Apps found in the Sports category of iOS and Google Play offer a range of functionality including sports news, live scores, schedules and fantasy team management.


Flurry suggested that the significant increase in time spent in sports apps will be hard for teams, content providers and advertisers to ignore.

Within the Sports category, releases focused on American football showed the biggest increase in usage, with time spent in these types of products growing by 250 per cent year-on-year. Titles offering play-by-play updates were particularly popular for American football.

Flurry defined Sports App Fans as consumers that use sports apps more than twice as much as average app users. An average consumer may launch a sports app three times a day compared to six times a day for a Sports App Fan.

Other Sports App Fan attributes are that they are 12.8 times more likely to be American football fans than the average user, and more likely to be casual or social gamers.

They are also 2.3 times more likely to be business travellers, using mobile apps to keep in touch with sports events while away from home.