Shazam launched an app for Apple’s iMessage which lets users share the results of songs they have found as messages to their contacts, without leaving the messaging screen.
Tapping the Shazam button within iMessage will initiate music recognition, just as it does when using the core app.
The result will be displayed in the compose field, with results also appearing in the “My Shazam” tab of the Shazam app.
Users can tap the shared result to view larger artwork with title and artist, preview the song or download it via Apple Music or iTunes.
Fabio Santini, chief product officer at Shazam said: “We are always working to improve our user experience with new technology, and we are excited to launch this feature with iOS 10. We think music fans will love how easy it is to share Shazams within a great conversation. ”
Last month, Shazam said it had seen more than 1 billion downloads, as it transitioned to make advertising its primary business and achieved EBITDA profitability.
Last week, Sensor Tower revealed that adding iMessage support has greatly benefited apps that have been around for a while.
Shazam has also partnered with music video platform Vadio to introduce music video channels to its users.
“With the Vadio partnership, Shazam is enabling its global audience to stream specially curated music video channels directly in the app,” it said.