Pinterest iOS users in the US will soon have access to 30 million ‘buyable’ pins, which the company announced earlier this month, while it is still working on bringing the feature to Android and desktop.

A pin with a blue price means users can buy the product straight from the app with Apple Pay or a credit card, and the feature includes price filters, colour options and a new “shop our picks” category.

Retailers on board include Macy’s, Nordstrom and Gardener’s Supply Company.

“To see all the buyable pins from a specific store, just visit their Pinterest profile, then tap the new ‘Shop Pins’ button right on their profile,” the company said in a blog.

As part of a host of new tools for its ‘promoted pins’ launched last month, Pinterest introduced cinematic pins, a “motion-based ad format” that lets advertisers create animated pins.

In March, the company raised $367 million in a funding round, valuing it at $11 billion.

Earlier this year, Instagram launched carousel ads to “give brands more flexibility in telling their stories by allowing people who view their ads to swipe left to see additional images and link to a website,” while Facebook said it is expanding its shoppable sponsored ads.