Mobile messaging app company Nimbuzz announced a partnership with mobile advertising company Amobee, which will see ads delivered to Nimbuzz’s community of 105 million users worldwide.

The companies said that they will be able to offer advertisers “contextual, socially connected mobile advertising inventory”.

Nimbuzz will use Amobee’s Pulse for Publishers platform, to offer advertisers “targetable rich media capabilities, including splash screen ads, branded chat buddies, hyper local ads, and social profile-targeted ads”.

“Nimbuzz's deep understanding of its subscribers provides advertisers with access to valuable behavioural and demographic information, resulting in successful mobile ad campaigns,” said Joby Babu, head of operations for Nimbuzz.