Mobile games publisher Gamevil said it will invest US$10 million in “creating various forms of partnerships with external developers as it looks to strengthen its global reach and lineup of quality smartphone game titles.” It said that the internally-sourced fund marks its “strong commitment” to a “vision of rewarding growth and meaningful external partnerships.” The company also announced plans to revamp and roll-out its Gamevil Live social games platform, to “begin to tap into a greater audience.”

In a statement, Gamevil noted that since the end of last year, it has already partnered with more than 10 different external developers and games in varying forms of investments and global publishing agreements. The company has recently acquired exclusive publishing and partial intellectual property rights for the “Carton Wars” series, which has “garnered a significant global fan base over time.”

Gamevil’s extended social service will “leverage a sizable number of users worldwide, including fans of in-house hit games such as the Zenonia and Baseball Superstars series.” The company’s Air Penguin game has topped the Apple App Store rankings in multiple countries, including USA, France, Germany, and Netherlands.

Earlier this year, South Korea-based Gamevil said it had maintained “the highest operating profit margin in the country’s mobile games industry,” at more than 40 percent, with the company noting strong growth from its international and smartphone businesses.  Having released 11 titles in 2010, it said it is intending to “more than double” this in 2011.