US telecoms giant AT&T said that its AT&T Interactive arm had launched in-app advertising on its mobile local ad network. It said that this will give participating mobile publishers “an enhanced way to generate revenue due to the local relevancy of apps,” while also helping advertisers increase their potential reach. Earlier this year, AT&T Interactive piloted in-app advertising on its mobile local ad network, generating more than 750 million impressions in three months and making it “one of the fastest growing in the industry.”

Mobile app developers can start serving in-app local ads from AT&T Interactive by using its API or one of its platform-specific SKDs, which it said makes it “easy to deploy across all major mobile platforms and wireless carriers.” Native SDKs are currently available for iOS (iPhone) and Android.