Report: Panasonic planning European smartphone entry – Mobile World Live

Report: Panasonic planning European smartphone entry

29 NOV 2011

Panasonic is looking to expand its devices business outside of its home market of Japan. According to a report in Japanese business newspaper, The Nikkei, the firm is looking to strike a deal with a major operator in Europe to bring its Android handsets to the continent and is also mulling a push into the US and elsewhere in Asia.

The firm has reportedly set a target of shifting 7.5 million units per year internationally by 2015, up from just 4.4 million in 2010.

The strategy is partly seen as a way to diversify away from Japan’s increasingly saturated devices market where several established homegrown firms are competing with the likes of Samsung, HTC and Apple.

Apparently, the firm is undecided on whether to support its international expansion by building its phones at its own plants in Southeast Asia or outsourcing production to a third party.