EE reveals 4G pricing; ends unlimited data – Mobile World Live

EE reveals 4G pricing; ends unlimited data

23 OCT 2012

UK market-leader Everything Everywhere has published pricing plans for the launch of the country’s first commercial 4G-LTE service next week. 

The newly-branded ‘4GEE’ plans for consumers will offer unlimited UK calls and texts on all deals with pricing tiers based on data allowances. The cheapest will offer a 500MB cap at £36 per month, extending up to 8GB for £56 per month for the heaviest data users.

The operator said that ‘data controls’ will alert customers when they are approaching the data allowance limit, and then when their limit is reached. A data ‘add-on’ must be purchased to continue Internet usage.

Prices for business customers start at £35 (excl VAT). It also announced pricing for its (fixed-line) Fibre Broadband service, which will be available in 11 million premises nationally with plans starting at £15 per month.

EE will launch 4G in ten cities next Tuesday (30 October), and will cover 16 cities – a third of the UK population – by the end of the year. It is aiming for 98 percent coverage by 2014.

It claims the new network offers speeds typically five times faster than 3G, averaging around 10 Mb/s.

The launch of the EE brand will be backed by a multi-million pound marketing campaign across TV, print and digital media channels.

Mobile customers at EE’s subsidiaries T-Mobile UK and Orange UK that have already purchased a 4G ready handset will able to upgrade to the new network at no additional cost. Those without a compatible handset will be able to upgrade select devices for a one-off fee of £99.