AT&T appoints new media chief - Mobile World Live

AT&T appoints new media chief

02 APR 2020

AT&T tapped former Hulu chief Jason Kilar (pictured) to lead its WarnerMedia unit starting 1 May, appointing him to take over the role from John Stankey as the company prepares to launch a key video streaming product.

The move comes seven months after Stankey was appointed to a newly created role of president and COO of AT&T alongside his WarnerMedia duties.

Kilar served as CEO of Hulu from its founding in 2007 until 2013, when he moved on to co-found and lead video streaming service Vessel. He also brings experience gained in several leadership positions at Amazon, including SVP of worldwide application software.

In a statement, Stankey said Kilar’s appointment ahead of the planned launch of a new HBO Max streaming service in May “gives us the right management team to strategically position our leading portfolio of brands, world-class talent and rich library of intellectual property for future growth.”

Strategy
CFO John Stephens, at an investor conference in March, tipped HBO Max to be a “big positive for our wireless business,” allowing the operator to bundle popular content as an incentive for users to upgrade to its highest-priced unlimited tariff.

“They may not pay for a separate line item for that HBO Max, but their total monthly bill may be $15 to $20 higher than the base unlimited package…that ability to generate that additional revenue is significant”.

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Diana Goovaerts

Diana is Mobile World Live's US Editor, reporting on infrastructure and spectrum rollouts, regulatory issues, and other carrier news from the US market. Diana came to GSMA from her former role as Editor of Wireless Week and CED Magazine, digital-only...

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