Ubuntu unwraps mobile OS; targets wide device demographic - Mobile World Live

Ubuntu unwraps mobile OS; targets wide device demographic

23 JAN 2013

New mobile OS player Ubuntu has given its first demo of the software and claims the platform is capable of serving both the low-end and top-tier device sectors.

In a video feature from Mobile World Live, Ivo Weevers, head of design at Ubuntu, outlines how the company is targeting a wide device demographic: “We think there’s a big need for Ubuntu on a mobile platform. It already runs on desktops, servers, and TV – our vision is that Ubuntu can scale everywhere. We believe there’s an advantage for OEM’s and operators to have an alternative to existing platforms out there.”

And Weevers says that the company is not restricting itself to one specific segment: “Ubuntu goes everywhere; from low-end phones to high-end. We have a new design, a new user experience which gives a high-end feel but runs really well on low-end devices. We know that alternative platforms don’t give that same feeling. On the high-end, we will offer a converged experience where people can run their PC from their phone and there’s no other player in the market who can do that very well.”

The company announced plans to enter the highly competitive OS market earlier this month, and hopes to see the first Ubuntu-powered mobile devices hit shelves sometime in 2013. Weevers claims developers have already shown “a major interest” in building apps for the platform.

The video also features a full demo of the OS, displaying Ubuntu’s ‘full-swipe, keyless’ user interface.

Watch the video here.


Justin Springham

Justin manages the editorial content for the Mobile World Live portal and award-winning Mobile World Live TV service. In the last few years Justin has launched and grown a portfolio of premier media products, which include the Mobile World Congress...

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