Huawei said sales for its Consumer Business Group – comprised of mobile phones, mobile broadband devices and “home devices” – in Western Europe topped $2 billion in 2015, with a “significant” 45 per cent year-on-year increase.

In a statement, Richard Ren, CEO of the unit, attributed this to three things: the extension of its offering in the mid- and high-end smartphone segment; an intensified partnership with “key operators and channel partners”; and an extended and improved retail experience for end-consumers.

“These efforts are clearly reflected in the high sales performance but also in the increased brand awareness in the region,” he continued.

Richard Yu, CEO of Huawei Consumer Business Group, said that “the rapid growth in Western Europe encourages us in our business strategy to focus on the premium segment”.

During the course of the year, the company announced its latest flagship smartphone, P8, as well as its Mate S. It has also launched its Watch, which it claims “has been incredibly well perceived by consumers because of its classic timeless design”.

According to recent figures from Strategy Analytics, Huawei was a star performer in the smartphone market in Q3, driven by growth in markets including Europe.