(L-R): GXI President, Rizza Maniego-Eala, together with the GXI Operations Head – Don Alair, GXI Marketing Head – Richie Sison, GXI Product Head – Paolo Baltao and GXI Technical Head – Joanne Avendano, model the first customizable ATM card linked to a mobile phone – GCASH Card.
Globe, a leading mobile operator in the Philippines through its wholly owned mobile commerce subsidiary G-Xchange Inc (GXI), broke new ground as it launched the GCASH Card, the first customizable ATM card linked to a mobile wallet in the country, enhancing its subscribers 24/7 access to GCASH.

“GCASH has been focusing its business development efforts over the past five years towards the lower income, under-banked, and rurally located customer segments. The emphasis on this sector has produced significant results in using our platform to promote financial inclusion in our country. We have bridged micro-entrepreneurs with their rural banks and micro-finance institutions for access to various financial services. We have built infrastructure offering lower remittance fees for overseas Filipino workers and migrants in sending hard earned funds back home, and we have strengthened remote money transfer connections between gatekeepers working in the cities supporting their families in the provinces. Augmenting these initiatives are our 18,000 GCASH outlets nationwide providing our customers pervasive cash-in and cash-out points. The launch of our GCASH Card now gives our users 9,000 more locations to withdraw their GCASH using any ATM nationwide. The GCASH Card targets our market segments that live or work in key cities near ATMs such as international or domestic remittance beneficiaries, the community of online buyers and sellers, and employees who receive salaries or incentives requiring additional cash-out facilities. This ability to make cash-out transactions through ATMs is also part of our strategy to constantly offer our subscribers with essential improvements and opportunities around low-cost delivery, convenience, security, and customer-friendly ways of using GCASH. While doing this, we also strengthen our efforts around providing a better foundation of linking the Philippines’ under-banked and banked communities,” said GXI President Rizza Maniego-Eala.

The GCASH Card is the only customizable ATM Card linked to the mobile wallet. Subscribers can make their own personalized ATM card design by putting their favorite pictures with family and friends or choose from a variety of design templates. They even have the option of putting their nicknames in different fonts as part of the applicable design templates.

The GCASH Card also serves as a valid ID as the back portion of the card carries the subscriber’s ID picture. Customers can just bring the card and present to any Globe Store or GCASH outlet to do their transactions.
The application process for the GCASH Card is very simple and easy. Interested GCASH subscribers only need to fill-up the online application form at www.globe.com.ph/gcashcard, upload their pictures and choose their preferred design. The GCASH Card costs P100 and subscribers are charged P20 for every ATM withdrawal.