Live streams on Periscope can now be directly viewed within the Twitter app instead of users being redirected to the Periscope app, to “add a whole new dimension to Twitter”.
Starting with iOS, users can also view videos without a Periscope account.
According to Periscope, which is owned by Twitter, “for broadcasters, this means you can reach the massive Twitter audience. And for everyone on Twitter, there’s now a richer experience in your home timeline, search results, and on anyone’s profile who’s shared a Periscope”.
The feature will be rolled out to iOS users in the coming days while an Android version is also in the works.
Since launch, there have been more than 100 million broadcasts created on Periscope.
In October, when Twitter announced it was laying off 336 employees, CEO Jack Dorsey said the company wanted a a streamlined roadmap for its products, including Periscope.
“The roadmap is focused on experiences which will have the greatest impact,” he said.
Twitter is also hoping it can boost results with its new product Moments and a focus on video and advertising.