TinyCo said that players using Facebook features in its mobile games are monetising 138 percent higher than other paying users, while also being 60 percent more likely to pay than their non-Facebook peers. The company, while acknowledging that it is “just in its infancy of integrating Facebook features into our games,” noted it will be prioritising support for the social network “in a big way” in future releases.

In a blog post, it said: “we are not only excited about the higher monetisation potential of Facebook users, but we are looking forward to learning more about how we can drive cost-effective user acquisition (note: we are currently in early stages of testing the new mobile ad platform), better retention, and stronger engagement through Facebook features in TinyCo games.”

The company also echoed its earlier optimistic stance on Android monetisation, stating that in its TinyVillage game, average revenue per paying user between the Google platform and Apple’s iOS is the same, and in some cases “25 percent – 40 percent higher on Android.” This is likely to change over time, as more Android users start paying.

It also said that Android is performing well in retention terms, with more than 7 percent higher “day 7-retention” on the Google platform over iOS.

With retention and ARPPU now higher for Android than iOS, TinyCo said that “our next challenge will be to continue to optimise the user experience as best as possible to increase conversion.” With user satisfaction continuing to grow, and better store experiences on the way, it is “bullish” about the future of Android and Google Play.

Finally, TinyCo noted that while in early 2011, the revenue needed to crack Apple’s Top Grossing charts was “relatively stable,” by the third quarter of that year its Tiny Zoo Friends revenue needed to increase by 85 percent to maintain its position, and by the first quarter of 2012, it needed an additional 48 percent boost.

The company suggests that there are “several factors at play here including increased device distribution, new developer / publisher competition, the proliferation of freemium models which drive higher ARPU and customer LTVs over paid apps, as well as updated user acquisition tactics”.