Google invests in visual translation, enterprise apps

Google invests in visual translation, enterprise apps

22 MAY 2014

Google acquired the maker of visual translation app Word Lens, and enterprise-focused app maker Divide, which provides technology to keep work and personal data separated on devices.

Word Lens maker Quest Visual announced the news on its website, saying the company can incorporate its technology with Google Translate’s “broad language coverage and translation capabilities in the future”.

Word Lens is able to translate text detected by iPhone and Android smartphones without the need to be connected to the internet. The app is being offered as a free download for a limited time while the transition to Google is made.

Divide also confirmed its acquisition on its website: “As part of the Android team, we’re excited to continue developing solutions that our users love.” The company confirmed that the service will continue to work as it always has for existing users.

Google appears to be addressing the bring-your-own-device trend with the acquisition of Divide, which allows businesses to better manage data on personal devices that employees use for work tasks, as it looks to bolster its position with corporate organisations.

Divide was founded four years ago and has raised $25 million in funding, with the most recent $12 million coming from a funding round led by Google Ventures in October last year.

Financial terms of the deals were not disclosed.

Author

Tim Ferguson

Tim joined Mobile World Live in August 2011 and works across all channels, with a particular focus on apps. He came to the GSMA with five years of tech journalism experience, having started his career as a reporter... More

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