US online auction company Reply.com announced the acquisition of adHUBs, which it describes as a “leading publisher of mobile applications,” with more than 1,000 products available for iPhone and Android devices generating more than one billion advertising impressions during the last quarter. Reply.com said that the deal “allows Reply to increase organic traffic from a fast growing source, aggressively grow its presence in mobile, and maximise its supply of locally-targeted consumer prospects through the auction marketplace to all its advertisers.”
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