Expanding into the public cloud business arena opens a sizeable market opportunity and it can generate new business among enterprise customers, a vital segment for driving an ROI on telco networks. BT, for example, expects to drive USD$500 million in new revenues within the next five years, by offering enterprises a portfolio of cloud services it has developed with AWS.

This whitepaper explores the motivations operators have for reinventing their businesses and services in the cloud and describes three business approaches that have proven successful in the operator community.

It contains case studies illustrating how operators around the world have employed the approaches in their markets.

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