Fundamo: Mobile money market needs to target 1B users by 2015 - Mobile World Live

Fundamo: Mobile money market needs to target 1B users by 2015

01 JUL 2011

The CEO of South Africa-based Fundamo – acquired by Visa earlier this month for US$110 million – believes that mobile money services should be available to one billion people in the next five years if the industry is to achieve its full potential. In an interview with Mobile World Live, Hannes van Rensburg said the market is “coming of age… growing out of a teenager into an adult,” but “has only activated five percent of what is possible… we need to get that up to twenty percent.”