Swedish vendor Seamless is serving up McDonald’s in Belgium with a mobile payments solution that will launch across all its restaurants in Spring 2014.
The deployment follows a deal struck by Seamless with Belgium’s Bpost Bank so that users can connect their accounts for payments in locations such as shops and restaurants.
Fast food restaurants are emerging as a key market for mobile payments, particularly as a means for cutting queue times by enabling users to order remotely via smartphones, although this is not mentioned as a specific application by Seamless.
McDonald’s recently said it will roll out national ordering via smartphones in France.
In addition to the capabilities of its technology, Seamless also offers a “significant decrease in interchange fees” to merchants, said the firm.
The Swedish firm enables users to make payments in stores and online using its app by scanning or tapping a QR code or NFC terminal at the checkout of partnering merchants and approving a purchase by entering a PIN code.
Belgium is the seventh market where Seamless has launched its solution, which is called Seqr. The others are Sweden, Norway, Finland, Kuwait, Malaysia and Romania. As in Sweden, McDonald’s will be one of the early adopters to offer it.