US cable operator Cox Communications is to launch mobile services in March and has taken a swipe at what it claims are unfair marketing practices from rival incumbent operators. “A new, ‘Unbelievably Fair’ wireless service is coming to Cox communities,” notes a company statement. Ahead of the launch, Cox has unveiled a website that gives consumers the chance to register and be notified when services become available. A new advertising campaign also begins this week in Hampton Roads, VA.; Omaha, Neb.; and Orange County, California, – the three markets pegged for mobile service launch in March, where it serves about 1.45 million cable subscribers – featuring what it says are “genuine consumer reactions to the outrageous, but all too common offers made by incumbent wireless providers.”
In 2008 Cox bought 22 licenses of 700 MHz spectrum for more than US$300 million. No further detail has been revealed on its mobile offering, such as device availability or network expansion across the US. It has previously said it will offer CDMA services and later move to LTE technology. Huawei is providing radio access network kit for the buildout, although Cox will also complement 3G coverage using Sprint Nextel’s network.