mFino, provider of next generation mobile financial software, has announced that it is expanding its mobile money deployment in South East Asia with mFino Touch.

mFino Touch provides tap and go purchasing from any mobile phone. It combines the convenience of an online purchase with the touch and feel of being in a store, claimed mFino.

At mFino Touch-enabled merchants, attendants ring up the purchase and subscribers with NFC-enabled cell phones simply tap their phones on the NFC-enabled terminal to make the purchase.

mFino Touch works with NFC native phones, and can enable NFC purchasing on standard phones with NFC stickers. It integrates NFC POS devices to accept merchant transactions, and NFC tags and posters for self-service airtime top-up, for adding fare to a rail ticket, and more.

Transactions integrate seamlessly into the mFino platform and can be charged to any available payment instrument including credit card, debit card, e-money and carrier billing.

“mFino Touch is key to accelerating
the pace of mobile commerce,” said
Sridhar Obilisetty, CEO of mFino.
“Retail lines, too many steps and
stacked keys can often stand between
subscriber and purchases. mFino Touch
delivers a streamlined user experience
with the expected high level of
security. The end result is a higher
volume of mobile transactions and
happier customers.”

mFino Touch is a member of the mFino product family that includes: mFino MFS (mFino’s mobile wallet and banking platform that enables any phone, any payment method and any channel); mFino Share (mFino’s social money application); mFino Connect (mFino’s application that allows MNOs to be mobile wallet card issuers); and mFino Sales (mFino’s targeted sales and marketing application).