CAMBRIDGE, MA–(January 27, 2010) – Jumptap, the leading mobile advertising
solutions provider, today announced the industry’s first integrated mobile
advertising solution for the new Apple tablet. Brand and performance
advertisers, publishers, and application developers now have a mobile ad
solution that works across multiple devices regardless of form factor —
maximizing ROI, reach, and relevancy. Jumptap’s new ad solution provides
advertisers with a powerful new marketing channel, the new Apple tablet,
which is expected to reach nearly 10 million consumers in 2010 (source:
Gizmodo, Dec. 2009).

Any Mobile Ad on Any Mobile Device

The new solution leverages Jumptap’s advanced targeting technologies and expertise to harness the
power of mobile advertising on tablets. The integrated solution works
across all mobile devices to enable application developers to more widely
distribute more content and services. Brand advertisers can enjoy the same
benefits of advanced targeting, including geo-targeting and location-based
services like couponing. Advertisers also benefit from Jumptap’s existing
network of application developers, whose applications will be among the
first content and services on the Apple tablet. Jumptap’s proprietary
technologies, which leverage search-based algorithms, deliver highly
relevant ads that create an experience that appeals to the mobile consumer,
optimizes yield for publishers and provides the best ROI
for advertisers.

"While the Apple tablet has a larger screen than a phone, the tablet is
still attached to consumers on-the-go who have different needs and behavior
than PC users," said Paran Johar, chief marketing officer at Jumptap. "Our
mobile technology and business expertise allow us to reach tablet consumers
with more relevant and more timely ads than PC-online ad networks."

Easy to Get Started

Jumptap’s mobile ad solutions allow premium brand and performance
advertisers to easily and quickly extend the reach of their campaigns to
the new Apple tablet and on a range of other tablets expected to launch
throughout the next few years. Moreover, the Apple tablet’s ability to run
applications from existing iPhone application developers, who have built
over 100,000 applications, empowers advertisers, developers and publishers
with the ability to immediately start connecting with consumers through the
latest and most innovative mobile ads, applications and services.

"We expect the Apple tablet to be a catalyst for a new generation of
innovative applications, and we play a key role in accelerating the
adoption of such services," continued Johar. "By helping application
developers connect to the consumers that are most likely to be interested
in those services at their precise moment of intent, we are playing a key
role in accelerating the development of the application publisher ecosystem
that, over time, will expand across a wide diversity of devices beyond just
Apple."

Jumptap’s new integrated mobile ad solution will support Apple
tablet-compatible ad units by the end of February 2010.

About Jumptap

Jumptap leverages its highly advanced, sophisticated algorithmic engine and
unique IP to deliver the highest performance for advertisers and the best
monetization for publishers. The result is a network of mobile websites and
applications that combine best-in-class content and services together with
highly relevant advertising to create an experience that appeals to the
mobile consumer. Jumptap operates the largest independent premium mobile
advertising network in North America and Europe and has the largest unique
user footprints with a penetration of approximately 44 million unique
visits a month in the US alone. Jumptap’s proprietary technologies, which
leverage search-based algorithms, understand the content of pages,
resulting in dramatically increased revenues. Jumptap’s self-service
marketplace, tapMatch, reduces operating costs and boosts price points
through competition in its auction-based system. In addition, Jumptap’s
tapLink software allows mobile operators to manage inventory distribution
to third-party ad networks, optimize yield across such networks, and
provide best ROI for advertisers. For more information, visit
www.jumptap.com.

Media Contacts:
Becky Quinlan
916-508-8050
[email protected]

Julie Ginches
617-460-2330
[email protected]

Read more: http://mobile-financial.com/node/3513