In my last post, I wrote about the significance of churn reduction benefits to the profitability case for mobile money; and when people talk about indirect benefits, ‘reduction in churn’ is usually closely followed in the same sentence by ‘uplift in ARPU’ (Average Revenue Per User). Having shed light on the important role churn benefits can play in the context of profitability, now we’ll focus on the role of uplift in ARPU. But before we answer the question posed in the title of this post, let’s first determine whether ‘uplift in ARPU’ is even the right metric for practitioners to measure.

Read more: http://mmublog.org/global/how-significant-is-arpu-uplift-to-profitability/