The GSMA, which represents the interests of the worldwide mobile communications industry, today announced a shortlist of 43 nominees for the Asia Mobile Awards 2009, as well as five ‘finalists’ for the Asia-Pacific leg of this year’s Mobile Innovation Grand Prix competition. Winners for both the Asia Mobile Awards and the Mobile Innovation Grand Prix – APAC Tournament will be presented at the forthcoming GSMA Mobile Asia Congress, which is taking place in Hong Kong, China on the 18-19 November.

Judged by a panel of independent analysts, journalists and industry experts, the winners of the Asia Mobile Awards 2009 will be presented on Wednesday 18th November at the Mobile Asia Congress Networking Party and Awards Celebration at the famed Hong Kong Jockey Club. This year’s Asia Mobile Awards attracted more than 100 entries from companies providing mobile products and services that are commercially available in at least one Asian market.

The nominees for the Asia Mobile Awards 2009 are:

Best Mobile Game

• Bharti Airtel for  ‘Airtel GamesClub’
• Electronic Arts for  ‘The SIMS 3’
• Gameloft for  ‘Hero of Sparta’
• Turkcell for ‘Mobiwar’

Best Mobile Music Service

• Aircel for  ‘Aircel Dialer Tunes Eat-All-You-Can service’
• Bharti Airtel and Onmobile Global for  ‘Gaana Bolo Hello Tunes Pao’
• China Mobile for  ‘New Albums Digital Release’
• Green Tomato and CSL for  ‘Musicholic’
• Singapore Telecom Mobile for  ‘SingTel AMPed’

Best Mobile TV or Video Service

• Hong Kong Telecommunications for  ‘PCCW Mobile Infotainment Platform’
• Hungama Digital Media Entertainment for  ‘Tata Sky Active Mall’
• Mobixell Networks for  ‘Mobixell Videon and InfoGin IMP’
• Motorola for  ‘Motorola TuVista’
• Telegent Systems for  ‘Telegent Free-to-Air Mobile TV – TLG1120 Mobile TV Receiver’

Best Mobile Advertising or Marketing

• Bharti Airtel for ‘Friends Under Attack’
• InMobi for  ‘Reebok Indian Premier League Campaign’
• Madhouse for  ‘HP’
• Smart Communications and Unilever – AXE for  ‘AXE on Phone’
• Zad Mobile and Indosat for ‘SC i-klan’

Best Mobile Enterprise Application Product or Service

• Aircel Cellular and uReach Technologies for  ‘Aircel mConference Plus’
• Aircel Cellular and uReach Technologies for  ‘Aircel mReceptionist’
• Cylande and Terranova for  ‘Cylande’s StoreAssistant Corner Manager’
• Orascom Telecom Bangladesh for  ‘Banglalink Jigyasha’
• tenCube and SingTel for  ‘PHONESafe’

Best Mobile Internet Service

• Aircel for ‘Aircel’s Pocket Internet’
• Eterno Infotech for  ‘NewsHunt’
• Geodesic for  ‘Mundu IM’
• GyPSii and China Unicom for  ‘UniSpace’
• KT Corporation for  ‘SHOW HYUNDAI/ KIA-MOTOR’

Best Mobile Money Service

• Bharti Airtel for  ‘mChek on Airtel’
• Globe Telecom for  ‘GCASH CLICK’
• SK Telecom for  ‘SK telecom for T Cash’
• Smart Communications for  ‘Smart Money’s expanded mobile-based security feature for online purchases’
• Sybase 365 and Celcom for  ‘Celcom AirCash’

Mobile Money for the Unbanked Award

• Bharti Airtel and EKO for  ‘EKO’
• MPAY Solutions for  ‘m-bux’
• Smart Communications for  ‘Smart Islands Activation Program (IAP)’
• WING Cambodia for  ‘WING’

 

The Green Mobile Award

• Grameenphone and Huawei for  ‘Building a Greener Mobile Network’
• Nokia for  ‘Take-back & recycling of unwanted devices and accessories in Asian markets’
• Smart Communications for  ‘SMART Post-Marketing Waste Management  Initiative’
• StarHub Mobile for  ‘Green Network – Singapore’s first Solar-Powered

Mobile Base Station

• ZTE Corporation for  ‘ZTE’s GSM ZXG10 uBSS system’

Judging for the ‘Best Mobile Broadband Handset/Device’ category will take place at the Mobile Asia Congress and the winner will be announced at the event.

Mobile Innovation Grand Prix – APAC Tournament
The Mobile Innovation Grand Prix competition was created by the GSMA with the primary goal of showcasing promising entrepreneurs from small and medium-sized companies bringing innovative new products and services to market. During the APAC Tournament, presentations from the five finalists will be reviewed by a judging panel comprised of senior executives from mobile operators and venture capital firms. Two overall winners will be presented at the Mobile Asia Congress Networking Party and Awards Celebration and will win a trip to compete for the Mobile Innovation Grand Prix title, part of the GSMA’s Global Mobile Awards, at the Mobile World Congress in Barcelona in February 2010.

The five finalists for the Mobile Innovation Grand Prix – APAC Tournament are:

• Altobridge, Ireland
• Impetus Infotech, US
• Locatrix Communications, Australia
• Sentry Wireless, Ireland
• Xtract, Finland

The Platinum sponsor of the Mobile Innovation Grand Prix competition is the Generalitat de Catalunya (Government of Catalonia). For more information on the Mobile Innovation Grand Prix competition and the GSMA’s Mobile Innovation programme, please visit: www.mobileinnovation.org.

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