First Data introduces mobile vouchers – Mobile World Live

First Data introduces mobile vouchers

22 MAR 2011

First Data Corporation, a global
electronic commerce and payment
processing company, today introduced a
mobile voucher product, mVoucher, for
merchants looking to extend their
brand and commerce services to their
ever more mobile customers.

First Data mVoucher enables merchants to deliver offers to consumers through email or their mobile device.

With major merchants already signed and using mVoucher, First Data is helping its customers take advantage of this latest trend in loyalty and personalised marketing program development.

“Innovations in mobile services and applications have catalyzed the consumer adoption of sending real-life gifts and buying daily deals in real time from a mobile device. As people continue to embrace this mobile lifestyle, First Data mVoucher will enable merchants to instantly deliver targeted offers to their most loyal customers even while they are in the middle of shopping as well as drive more foot traffic through their doors,” said Dom Morea, SVP and division manager, Advanced Solutions and Innovation, First Data.

As part of the mVoucher launch, First Data and CardinalCommerce collaborated on the development of a mobile commerce platform to provide an integration-free solution for merchants to deliver mVouchers. Redemption of mVouchers can take place through an existing relationship with First Data and a merchant’s POS system or the internet checkout process, which allows for detailed reporting from request to delivery to redemption.

“Leveraging the convenience of a consumer’s mobile phone, merchants can drive loyalty, brand affinity and simplify the transaction process through this new product capability. MVoucher is a simple to use mobile solution that utilises a retailer’s existing gift card infrastructure and helps them exploit the opportunities of mobile commerce,” said Tim Sherwin, EVP and co-owner of CardinalCommerce.

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