Swedish vendor Doro is set to launch its platform targeted at older users at the beginning of June, the company told Mobile Health Live. The Doro Experience combines user interface, web-based management portal and an app store with content targeted at older users. It was first announced by the company at this year’s Mobile World Congress. The platform will sold as a piece of software through high-street retailers for £40 which includes two years of cloud management. The rollout in June will be via retailers in the UK, US, France, Germany and Sweden.

The company also said it will launch the first smartphone running the Experience platform in September. The Doro PhoneEasy 740 is based on a version of the Android OS that has been customised by the vendor.

Earlier this year Doro said the Experience would be available for license to third-party manufacturers from this Spring who could build the platform into their PCs or tablets. This approach has yet to deliver acknowledges Chris Millington, Managing Director of Doro UK although he argues it will work over time: “It’s definitely a goer. We have just got to recognise we have a level of resources.” Developing such partnerships take a long time, he says.

Likewise the vendor has yet to sign up one of the UK’s mobile operators to sell the PhoneEasy 740 in September. “They don’t get it yet,” says Millington. He says the vendor might have to build sales via mobile retailers before operators get the message and pick up the handset.

More optimistic is the feedback from pharma and the healthcare industry which he says is “brilliant” and for whom Doro’s product and service “tick the boxes” in areas such as measuring the effectiveness of medication.