STC targets youth market with new Jawwy package - Mobile World Live

STC targets youth market with new Jawwy package

05 MAY 2016

Saudi Telecommunications Company is eyeing millennials in its home market with a service that leverages online and social media.

Called Jawwy from STC, the offering features its own SIM, app and newly designed digital channels for sales and customer care. A key differentiator of the service, its app, will allow users to “build, share and manage” their plan in real time, instead of buying fixed plans.

Features of the app include real time contextual offers and notifications, and a simple way for customers to activate services without calling customer support or visiting a store.

The app will be available in both iOS and Android and has been in private beta testing since December 2015.

The service will launch commercially this month. Interested customers may order their SIM card online and have it delivered to their door. The customer care model is also digital-first, featuring self-help, online, social and P2P support.  While the SIM will be necessary to use the service, customers will be able to keep their current number.

“Jawwy is a significant part of STC’s current digital transformation and we believe this initiative will set the pace for the telecom sector in KSA and beyond. We believe it is the future of mobile,” said Khaled Biyari, CEO of STC Group.

STC has set up a separate digital business unit led by Subhra Das as CEO of Jawwy from STC.


Richard Handford

Richard is the editor of Mobile World Live’s money channel and a contributor to the daily news service. He is an experienced technology and business journalist who previously worked as a freelancer for many publications over the last decade including...

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