Phone maker Lava secures funds for low-cost push - Mobile World Live

Phone maker Lava secures funds for low-cost push

26 FEB 2020

India-based handset maker Lava International secured an investment of up to $90 million from Global Emerging Markets (GEM) to fund R&D, with the aim of being a leader in the sub-$150 handset segment.

GEM, an alternative investment group, plans to invest the funds over the next three years through a share subscription facility, which will allow Lava International to sell US depositary receipts to GEM in exchange for drawing the funds.

In a statement, Lava International said the investment will be used to strengthen its business by funding R&D and business expansion activities.

Despite the India feature phone market experiencing a 42 per cent year-on-year decline in 2019, Lava International registered positive annual growth, data from Counterpoint Research showed.

The company, like a handful of Indian handset vendors, has seen its market share in the country’s smartphone segment shrink due to fierce competition from Chinese players like Xiaomi, Vivo and Oppo.

However, Lava International stated it remained strong in its domestic feature phone sector, ranking as the second-largest brand with an 18 per cent market share. It also staked a claim to being the first to have developed an India-designed feature phone.

Back

Author

Joseph Waring

Joseph Waring joins Mobile World Live as the Asia editor for its new Asia channel. Before joining the GSMA, Joseph was group editor for Telecom Asia for more than ten years. In addition to writing features, news and blogs, he...

Read more

Related

Tags