LG Electronics announced a red version of the Nexus 5 smartphone, joining its existing black and white versions.

“The Nexus line has always been about doing things differently and consumers who share this philosophy have been our most loyal fans. We’re carrying this thinking over to the red Nexus 5, which we think will catch the eye of consumers who want to make an even bolder statement,” said Jong-seok Park, president and CEO of LG’s Mobile Communications unit.

The smartphone will be available via Google Play starting this month in the United States, Canada, UK, France, Germany, Italy, Spain, Australia, Hong Kong, India, Japan and Korea with wider availability across Europe later.

It will also be available through some retail channels.