LG looks for mobile boost following V20 launch - Mobile World Live

LG looks for mobile boost following V20 launch

07 SEP 2016

LG Electronics announced its latest premium smartphone, V20, as it looks to reinvigorate its mobile businesses following the weak performance of its previous flagship.

While the company’s G5 was announced at Mobile World Congress in February 2016 to a massive fanfare, LG has also confirmed “somewhat slow initial sales” for the device. G5 has a “modular type design” which was positioned as a differentiator.

The premium Android market is also a tough space for most vendors other than Samsung, with the South Korean player’s Galaxy S7 gaining traction as its countryman’s G5 struggled. But Samsung is also facing its own challenges at the moment.

With V20, the vendor said the device delivers “the highest multimedia capabilities” in the sector. It said that it “looked at the customers of V10 and examined what they wanted and needed and determined that the V20 should be developed with ‘storytellers’ in mind”.

Among the features highlighted were Steady Record 2.0, which uses electronic image stabilisation to record sharper footage while neutralising shaky images; Hi-Fi video recording, which optimises audio control for videos; and 32-bit Hi-Fi quad DAC to improve sound quality.

Also on the spec sheet are wide angle front and rear lenses, with the front camera having a resolution of 5MP and the rear 16MP (8MP in wide angle mode).

As with V10, the new smartphone features a smaller second display above the main screen, although it is now twice as bright with 50 per cent larger font. The main display is 5.7-inch 2K (2560×1440 pixels).

V20 is powered by a Qualcomm Snapdragon 820 processor, with 4GB of RAM and 64GB of onboard storage (with expansion slot). It includes LTE-A support.

The device has also been long-promised as the first to ship with Google’s Android 7.0 platform.

V20 will be available in South Korea starting this month, followed by other markets.

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Steve Costello

Steve works across all of Mobile World Live’s channels and played a lead role in the launch and ongoing success of our apps and devices services. He has been a journalist...More

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