Apple launched its cloud-based music streaming service in China, offering subscribers access to a library of millions of songs for CNY10 ($1.56) a month after a three-month free trial.
Apple Music will be available on Android phones in the next couple of months, Apple said in a statement. It also introduced iTunes Movies and iBooks in China.
The launch, which gives Chinese consumers access to its entertainment ecosystem for the first time, comes three months after the company released Apple Music in 100 countries and territories, but mainland China – the world’s largest mobile market – was not included. Its move into the music streaming business follows months of contract negotiations with music labels and artists.
Apple Music in China features music from local artists including Eason Chan, Li Ronghao, JJ Lin and GEM, as well as a wide range of international artists, Apple said. A family plan provides service for up to six family members for CNY15 a month.
Subscribers can also rent or purchase movies from a wide selection of Chinese studios and Hollywood blockbusters on the iTunes Store, as well as access paid and free books from the iBooks Store.
Movies on iTunes start at CNY5 for renting an HD release or CNY18 for buying an HD release. Paid iBooks start at CNY0.5.