Customer acquisition specialist YouAppi raised $13.1 million in funding, which will be used to support its ongoing growth.
“The funds raised will focus on expansion in Asia, which will include sales, marketing, and account management, as well as development to support our Asian and global clients with the most advanced predictive analytics algorithms,” Jennifer Shambroom, CMO, told Mobile World Live.
“We’re also moving our corporate headquarters to San Francisco to better manage our truly global operation,” she added.
The funding round marks a more than 300 per cent increase from the last round secured by YouAppi, driven by “the scale of reaching 1.5 billion global mobile profiles accessing 3,500 mobile apps and sites such as The New York Times, Pandora and Viber, in 200 countries via 100 billion impressions monthly”, the company claimed.
To date, YouAppi has raised $18.1 million.
It also said it drives customer acquisition via 15,000 campaigns for 450 advertisers, offering a single point to streamline mobile media buying.
In Asia, it is working with companies like Baidu and expects its Chinese revenue to go from 10 per cent to 20 per cent of global sales.
“YouAppi’s mobile user acquisition technology is delivering cost-effective leads for Baidu’s international apps,” said Richard Lee, director of international business development at Baidu’s global business unit, in a statement.
According to Jin Shanghao, venture partner, Hawk Ventures, one of the participants of the round, “YouAppi’s technology has the ability to deliver strong user acquisition numbers for native Chinese apps at or below the price point set by the app’s marketing team. Most foreign companies have a steep learning curve in China, but YouAppi succeeded immediately.”
Other participants in the round include Global Brain and Click Ventures as well as existing investors Glilot Capital Partners, 2B Angels and Flint Capital.