App monetisation company Tapjoy is to cut around 10 per cent of its workforce as part of a restructure, according to TechCrunch sources.
Tapjoy’s VP of global communications, Patrick Seybold, said in a statement that there are some reductions being made, “to better align our organisation with our business plan and strategic direction”. It is believed that more than 20 employees are in line to lose their job.
Changes have also been made in the Product and Engineering teams “to position the company for continued growth” by improving speed to market and the quality and scaling of its core infrastructure.
The company developed from social games company Offerpal, which then acquired mobile app install player Tapjoy. It is now pay-per-install ad network where developers can acquire new users through the use of rich ad units.